A wedding hairstyle isn’t simply a beauty decision it’s part of how a bride feels from morning preparations through the first dance and long into the evening. That’s why many brides ask the same question early in planning: What should a bride look for when hiring a hairstylist for her wedding day?
To answer this with real insight, I spoke with Stacey Lyn Weinstein, founder and principal artist of Once Upon a Bride, a New York–based bridal beauty firm known for its thoughtful, long-lasting hair design and seamless day-of execution. In 2014, she was nominated for a daytime Emmy for “Outstanding Achievement for Hairstyling” for her work on the chat show Bethenny. As Bethenny’s personal stylist, Stacey appeared on the hit Bravo TV series Bethenny Ever After, and she created Bethenny’s elegant and natural look for her wedding to Jason Hoppy at the Four Seasons. Stacey has worked with television and film professionals, and her team regularly travels to brides on the wedding day itself. Once Upon a Bride is based at Stacey’s full-service salon Loft 26, which boasts some of New York City’s most talented and creative hair stylists and colorists.
Her perspective in the video above reflects not just technical skill, but real experience in fast-moving, high-stakes environments insight that only comes from years of working with brides at every level.
The first thing Stacey stresses is this: wedding hairstyling is a specialized skill distinct from everyday salon work. A stylist who is comfortable with bridal hair understands how the day, lighting, weather, and hours of activity affect style longevity.
Stacey’s career began in top New York salons and expanded into television and film before she founded Once Upon a Bride in 1999, meaning she honed her craft in high-pressure, highly visible environments. She was even nominated for a Daytime Emmy for Outstanding Achievement in Hairstyling for her work on Bethenny, and she appeared on Bravo TV’s Bethenny Ever After as the personal stylist to Bethenny Frankel. Stacey also has a long history of styling weddings for a range of notable clients, including celebrity weddings and editorial shoots.
That background gives brides confidence that their stylist understands durability and performance, not just a pretty photo on a screen.
Another priority Stacey highlights is clear communication from the first point of contact. A hairstylist who listens carefully to what a bride wants and asks intelligent questions in return is far more likely to deliver a result that feels natural rather than staged.
This includes discussions about:
When communication feels confident and respectful early, it sets a calm tone for the trial and wedding morning.
Stacey also underscores the importance of professionalism and reliability qualities that have helped her team maintain a reputation for excellence.
Brides should look for hairstylists who:
This attention to craft reflects Stacey’s approach at Once Upon a Bride, where a trained team travels to clients’ locations with all necessary tools, ensuring a calm, efficient start to the wedding day.
Hair trials are more than a test run of a hairstyle, they are an opportunity to build rapport and ensure that the stylist understands the bride’s vision in a way that words on a page never fully capture.
Stacey encourages brides to view trials as collaborative:
A trial should leave a bride feeling confident, understood, and genuinely at ease.
Bridal hairstyling isn’t a single moment, it’s a span of experience. Stacey teaches that the best bridal looks are ones that:
Choosing a stylist with experience in weddings, not just editorial or salon work makes a measurable difference. Brides often report that what matters most isn’t only how the hair looks at 10 a.m., but how it continues to feel and photograph through sunset and beyond.
Stacey Lyn Weinstein isn’t just a talented hairstylist, she’s a respected name in bridal beauty and beyond. Over her decades-long career, she has:
These credentials reinforce why her advice carries weight with couples who care about quality, longevity, and ease.
When selecting a wedding hairstylist, look beyond beautiful photos. Evaluate:
The right stylist doesn’t just create a look, they help the bride feel seen, supported, and confident throughout the morning and into the day ahead.
To explore more insights from trusted wedding professionals, visit our Ask The Experts series, where industry leaders answer the questions couples truly care about as they plan their celebrations.